Breaking through the clutter
To Your Health, a busy medical practice, has little time to keep its Web site current, yet wants the site to interest the media in covering a key mission – battling childhood obesity and its accompanying health risks.
To Your Health called Shenouda for a diagnosis, aware that investigative skills are an integral aspect of its communication repertoire.
Project manager Geter Dunne conducted interviews with local news media to identify the medical topics that merit coverage in today’s cluttered media landscape.
Writer Wanda Wordsmith, editor Chip Mega and graphic designer Larry Layout supplemented the site with tips for packing nutritious, low-calorie lunches; guidelines for making healthy choices in the school cafeteria; and role-play activities for dealing with peers who cajole a weight watcher to succumb to temptation.
The president of To Your Health applauded the new content. “The media now view us as experts and call regularly for our commentary and advice. We achieved our business goal.”
This account of the magic we work is a composite representation that is intended to showcase our communication solutions.
Judy Shenouda’s passion for bringing clear, concise and effective communication to the workplace is unmatched. She and her associates combine a solid understanding of what makes communication work with the appropriate 21st century methodologies to ensure success in the documentation and training projects they undertake.
Tom Moran
Professor, College of Applied Science and Technology
Rochester Institute of Technology
our company
your advantage
When we develop your communication products, both those intended to support the products that you sell and service as well as those intended to support your business processes, expect the best to occur:
- Your projects proceed smoothly.
- Your work gets done on time, on budget and according to your specifications.
- Your staff is enhanced with new, creative perspectives.
- You and your staff have the time to do what you do best.
- Customers purchase your products and use your services.
- Your business remains competitive and profitable in a global marketplace.
our mission
Guided by the principle that our clients’ success is our success, we keep pace with global technologies and trends, ever mindful of how our solutions secure a competitive edge for our clients.
Our clients’ organizational cultures often include shortened product life cycles, reengineered processes, reorganization, expansion and flux. We remain mindful of the culture’s impact on those with whom we interact.
From project start to completion, we keep sight of the importance of our work. Throughout each publication project, we focus on the details. We dot the i’s and cross the t’s to demonstrate excellence and ensure quality results.
We expect that our efforts will result in cultivating satisfied clients who will continue to use our services and recommend them to others anywhere in the world. We approach our work with order and maturity, with cooperation and respect. The result? Long-time clients who value our work and our workers.
